Privacy Policy

1. Information We Collect

We collect information in the following ways:

A. Information you give us directly

• Contact and inquiry information submitted through our website forms, including our quote/estimate questionnaire: name, phone number, email address, property address, property type (residential or commercial), and details about the service you're interested in.
• Commercial vendor/management information, if you identify your property as professionally managed: management company or vendor portal name and related details.
• Communications you send us by phone, email, or text, including questions, job details, and follow-up correspondence.

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B. Information collected automatically

• Usage and device data collected through Google Analytics (GA4), including pages visited, time on site, referring website, general geographic location (city/region level), device and browser type, and similar analytics data.
• Advertising data collected through the Meta Pixel (Facebook/Instagram), which helps us understand how visitors interact with our Site after seeing our ads, and allows us to show relevant ads to people who have visited our Site. Meta Pixel may collect information such as pages visited, actions taken on the Site, and device/browser information. Facebook's use of this data is governed by Meta's own data policy.
• Map and location display data, through our use of Mapbox to display our service area map. Mapbox may process general technical/usage data needed to display the map; we do not use Mapbox to collect personal information about you.

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C. Information from business records

• If you become a customer or active lead, we store your contact information, property address(es), and job/project details in our customer relationship management (CRM) system, JobNimbus, for the purpose of providing services, tracking project status, and following up with you.

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D. Reviews

• Our Reviews page displays third-party review content via Elfsight, which pulls publicly available reviews (e.g., from Google). We do not collect personal information through this widget beyond what is already publicly visible on the review platforms themselves.

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2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry, provide quotes/estimates, and schedule appointments or inspections
• Communicate with you about a service you've requested or a project you're a customer for — by phone, text, or email, based on the channel you've used or indicated a preference for
• Follow up with leads who haven't responded, including automated follow-up email sequences sent through our CRM when a lead goes cold. This follow-up relates to the inquiry you submitted and is not separate marketing or newsletter content. These emails include a way to stop receiving them, and we will honor that request.
• Maintain accurate business and project records
• Understand how visitors use our Site, and improve its content and performance
• Measure the effectiveness of our advertising and show relevant ads to people who have visited our Site (via Meta Pixel)
• Comply with legal obligations and protect our legal rights

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We do not currently send promotional marketing emails or text messages (e.g., newsletters, discount offers) to people who have not requested our services. If we introduce a separate marketing program in the future (such as an opt-in newsletter), we will update this policy and provide a clear way to opt in and out at that time.

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3. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers who help us operate our business and Site, including our CRM provider (JobNimbus), our form-processing provider (Web3Forms), and our hosting/website platform (Webflow). These providers process information on our behalf and are not permitted to use it for their own independent purposes.
• Analytics and advertising partners, including Google (Google Analytics) and Meta (Meta Pixel). Unlike the service providers above, these partners may process online identifiers and Site-activity data under their own terms and privacy policies, and may use that data for their own purposes (such as improving their advertising products), in addition to providing services to us.
• Subcontractors or trade partners, if your project requires work we coordinate with a third party (for example, a specialty installer), limited to the information needed to complete that work.
• Legal and safety reasons, if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers, if USA Home & Commercial is involved in a merger, acquisition, or sale of assets, in which case your information may be transferred as part of that transaction.

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4. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies (such as those used by Google Analytics and Meta Pixel) to recognize your browser, understand Site usage, and deliver relevant advertising. You can control cookies through your browser settings, and you can opt out of personalized advertising through tools such as the Meta Ad Preferences page and the Google Ads Settings page. Disabling cookies may affect how parts of the Site function.

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5. Data Retention

We retain personal information for as long as needed to provide services to you, maintain business and tax records, and comply with legal obligations. CRM records for customers and past leads are generally retained as part of our standard business recordkeeping. If you'd like to request deletion of your information, see Section 7 below.

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6. Your Privacy Rights

California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended, may give you certain rights regarding your personal information, including the right to know, delete, correct, and opt out of the "sale" or "sharing" of your personal information, and the right to non-discrimination for exercising these rights.

Based on our size and operations, we do not believe USA Home & Commercial currently meets the CCPA's applicability thresholds (which are based on revenue, volume of California consumer data, or revenue derived from selling/sharing personal information). We do not sell personal information for money. Depending on how California law defines "sharing," our use of advertising tools like Meta Pixel could be considered a form of sharing for cross-context behavioral advertising purposes, even though we don't believe we currently meet the law's applicability thresholds.

Regardless of whether the CCPA formally applies to us, we will honor a request from any California resident to know what information we have, delete it, correct it, or stop using advertising tools like Meta Pixel in connection with their data. You can also use general ad-preference tools such as those linked in Section 4 to limit personalized advertising at any time. To make a request, contact us using the information in Section 7.

Other State Privacy Rights

Residents of certain other states (including Oregon and others that have passed comparable consumer privacy laws) may have similar rights to know, access, correct, delete, or limit the use of their personal information, and to opt out of targeted advertising. To exercise any of these rights, contact us at the email above and we will respond consistent with applicable law.

All Users

Regardless of your state of residence, you can always contact us to ask what information we have about you, request a correction, or ask us to delete information we hold about you (subject to legal/business recordkeeping exceptions described above).

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7. Requesting Access, Correction, or Deletion

To make any request regarding your personal information, email info@usahome-roof.com

We will respond within a reasonable time and may ask for information to verify your identity before processing certain requests.

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8. Children's Privacy

Our Site is intended for general business audiences and is not directed at children. We do not knowingly collect personal information from anyone under the age of 13. If we learn that we have inadvertently collected information from a child under 13, we will delete it.

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9. Text Messages and Phone Calls

If you provide a phone number, we may contact you by phone or text message regarding services you've requested, scheduled appointments, project updates, or to follow up on an inquiry. Message and data rates may apply based on your carrier plan. We do not currently send automated or promotional text messages.

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10. Third-Party Links

Our Site may link to third-party websites (such as social media platforms or review sites). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

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11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last Updated" date at the top of this page reflects the most recent revision. Material changes will be reflected by an updated effective date; continued use of the Site after changes are posted constitutes acceptance of the revised policy.

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